I build the systems
that make paid media
actually work.

Performance media buyer, 4+ years on Meta, Google and TikTok. I run ~40 Meta ad accounts at roughly $500/day each, and I hunt the revenue leaks past the platform: attribution gaps, broken checkouts, slow landing pages.

Get in touch Résumé (PDF)

Now: Media Buyer at MedSpa Marketing Masters, on US Eastern hours

Matheus Bazarin Ribeiro Meta Certified Media Buying Professional
  • ~40Meta ad accounts in my book right now
  • ~$500/dayper account, built and adjusted by hand
  • ~20accounts scaled from zero at my own agency
  • ~50%gap I found between Meta-reported and verified sales
Matheus Bazarin Ribeiro on a rooftop in Toronto, arms crossed
  • 4+ yearsIn paid acquisition
  • $50K+/moManaged at 2Gether
  • 20Companies at once at V4
  • 9+ a weekNew ads in testing

Matheus Bazarin

Performance Media Buyer

São Paulo, Brazil · UTC-3 · EN · PT

Who Am I?

Take a quick look at who's behind the screen:

In 2022, I started from zero, dropshipping products on Shopify and running my first Meta and Google campaigns. That hands-on grind taught me how paid media really works. In 2023, I joined V4 Company, one of the largest performance agencies in Brazil, where I managed marketing for 20 companies at once, from campaign builds to client meetings and reporting.

That same year, I founded 2Gether Marketing Digital and scaled it from zero to ~20 active ad accounts in two years, managing $50K+/month in ad spend across DTC, info-products, e-commerce and local businesses. I built everything myself: the campaigns, the funnels, a live reporting dashboard on Meta's Graph API, and the tracking reconciliation that made sure the numbers were real.

Today, I'm the sole media buyer for ~40 Meta ad accounts at MedSpa Marketing Masters, a US lead-generation agency for med spas. I optimize to what the client actually books, not what the platform reports, and I run the whole book through AI agents I built on the Meta Graph API.

The journey so far.

From dropshipping to a 40-account book.

  1. 2022

    E-commerce Entrepreneur

    Started my marketing career with dropshipping. Built stores on Shopify, Tray and Cartpanda, and learned product validation, paid traffic fundamentals and rapid iteration across Meta & Google.

    Matheus at a marketing event in 2022
  2. 2023

    Media Buyer Transition

    Started freelancing paid media for local businesses and founded 2Gether Marketing Digital. Joined V4 Company's Apollo Program, managing 20 companies at once: funnel and ad-account audits, tracking fixes, biweekly client meetings.

    Matheus at his desk under the 2Gether logo
  3. 2024

    (Properly) Founded 2Gether

    Hired a small team, invested in an office in São Paulo. Worked almost 24 hours handling clients, media buying, prospecting, and everything except design and accounting. Started an associate degree in Digital Marketing & Data Science at FIAP.

    The empty room that became the 2Gether office
  4. 2025

    Change of Plans

    A sudden 50% churn forced me to close the agency. Went to Toronto to study sales at ILAC, realizing how much I still had to learn. Came back and started freelancing for global agencies.

    Matheus outdoors, overlooking a small town
  5. 2026

    Systems & Automation

    Earned my Meta Certification and went all in on US agencies: e-commerce, info-product and local-service accounts, where I caught a 40-second landing page and a ~50% attribution gap. Since August, I run ~40 med spa accounts at MedSpa Marketing Masters through AI agents I built on the Meta Graph API.

    Black and white portrait of Matheus sitting in a car doorway

What my daily work looks like:

Full-funnel media buying · From the first ad to the booked appointment.

Service 1/5

Paid Media Management

~40Meta ad accounts in my book right now, at ~$500/day each

Campaigns on Meta (Facebook & Instagram), Google (Search, PMax, YouTube) and TikTok: CBO/ABO and Advantage+ structures, bid cap and autobid strategies, daily hands-on optimization, and cutovers with no gap in delivery.

The stack behind the results.

Tools and platforms I use to build, track, test and report full funnels.

  • Meta AdsFacebook & Instagram
  • Google AdsSearch, PMax, YouTube
  • TikTok AdsShort-form creative
  • Advantage+Shopping & AI campaigns
  • CBO / ABOBudget structures
  • Bid cap & autobidBid strategies

Here are some of my projects:

Verified work, public links where available, and the systems behind the results.

MedSpa Marketing Masters

Media Buyer · US lead-gen agency for med spas · Aug 2026 to now

Sole media buyer for ~40 Meta ad accounts, building and adjusting every campaign by hand in Ads Manager. I optimize to cost per lead, then cost per booked appointment, and read CRM and booking data next to Meta before any change.

  • Rebuilt legacy campaigns onto one standardized CBO structure, cut over with no gap in delivery, and wrote the agency's setup, optimization and cutover SOPs.
  • Two performance reviews a week with the head of client success: every account on a heat map, every underperformer with a written diagnosis and plan.
  • Briefs for the video editor, AI-generated video ads and FAQ videos, refreshed ahead of fatigue.
  • ~40Meta ad accounts
  • ~$500a day per account
  • 2×reviews a week
  • DailyAI sweep of the book
Morning sweep40 accounts checked
Illustrative. Every account on one heat map: my agents sweep the whole book each morning and surface the few that need me.

Maps To Cash

DigitaLayer · US agency · Nov 2025 to Aug 2026

Ran 4 accounts solo for a US e-commerce and info-product agency. For Maps To Cash, I caught a 40-second landing page behind the weak conversion rate and built a new page from scratch; across the book I uncovered a ~50% gap between Meta-reported conversions and verified sales.

  • 40sLoad time caught
  • ~50%Attribution gap
  • 9+New ads a week
  • 4Accounts, solo

Local-Service Growth Systems

US agency · Anonymized · 2026

For a US agency's local-service clients in pest control, flooring, dental and auto glass: Meta and Google Ads audits, GHL-ready landing pages, Search/PMax launch structures, and server-side tracking with GTM and Stape, documented so the team could rebuild it by hand.

2Gether Marketing Digital

Founder & Lead Strategist · Feb 2023 to Dec 2025

Founded my own performance agency and scaled it from zero to ~20 active ad accounts in two years, across USD and BRL markets: strategy, campaign builds, creative briefs, daily optimization and client reporting.

  • ~20Active accounts
  • $50K+Monthly ad spend
  • 15Verticals
  • 2 yrsFrom zero to ~20

Meta Graph API Dashboard

Built for 2Gether's clients

A live reporting dashboard on Meta's Graph API, with automated PDF reports and shareable client links, that replaced manual reporting for the agency's ~20 client accounts.

SuperGeeks Franchise

2Gether client · Tech education franchise

Managed paid media for 10 franchise units of a tech education brand, with a 10x ratio between average order value and cost per acquisition.

  • $5CPL
  • $50CPA
  • 10xAOV / CPA

V4 Company

Apollo Program · May to Sep 2023

Managed marketing operations for 20 companies at once at one of Brazil's largest performance agencies, as project owner and media buyer: funnel and ad-account audits, budget reallocations, GA4/GTM fixes and biweekly client meetings.

  • 20Companies at once
  • 5 moProgram

Ready to work together?

Send me a message and I'll get back to you within 24 hours.

Email me directly

contact@matheusbazarin.com

Tell me about the accounts, the goal and the timeline. I read every message myself.

Write an email
WhatsApp+55 11 98629-5026
LinkedInin/matheusbazarinribeiro
RésuméPDF, updated September 2026

São Paulo, Brazil (UTC-3) · Working US Eastern hours · English and Portuguese